For three minutes before midnight, every night this month, New York’s Times Square becomes a dazzling open-air art gallery featuring Gopi-Contagion, a video installation by Shahzia Sikander synchronized across electronic billboards and newspaper kiosks.
Part of the Midnight Moment program organized by The Times Square Advertising Coalition and Times Square Arts, with Gopi-Contagion Sikander is the first Pakistani to have her work displayed across the iconic Manhattan attraction.
The piece by Pakistan’s celebrated-abroad artist features hundreds of digitally animated drawings manipulated to explore the concept of swarming as an observable phenomenon.
“My process is driven by my interest in exploring and rediscovering cultural and political boundaries,” she says, “and using that space to create new frameworks for dialogue and visual narrative. In my work, deconstruction is not limited to the miniature-painting format; it extends to the reimagining of historical content and entrenched symbols.”
The flocking particles that make up Gopi-Contagion represent silhouettes of hair from the Gopi, women worshippers of Hindu god Krishna. Set in motion, these silhouettes take on associative forms—insects, birds, bats. “The flocking reflects behavior of cellular forms that have reached self-organized criticality, resulting in a redistribution of both visual information and experiential memory,” says Sikander.
Sikander’s rave-worthy piece has people flocking to Times Square.
“Sikander deconstructs form before our eyes to construct a new visual landscape,” says Tim Tompkins, president of the Times Square Alliance. “This piece demonstrates how an artist can take formal mediums such as painting and illustration and make them relevant on our new technology,” says Fred Rosenberg, president of the Times Square Advertising Coalition, “Artists like Sikander make the best use of how the electronic billboards can bring unusual context to an audience that they would never be able to encounter on their home televisions and computers.”
Midnight Moment, which premiered in May 2012, is an initiative by sign operators in Times Square (including NASDAQ, Thomson Reuters, CNN, Bank of America, and Disney) to “display synchronized, cutting-edge creative content” on electronic billboards and kiosks throughout Times Square. Its purpose is to collaborate with “contemporary artists and cultural institutions to experiment and engage with one of the world’s most iconic urban places … to help the public see Times Square in new ways.”
Past Midnight Moment artists include Rashaad Newsome; Osgemeos; Eric Dyer; Richard Garet; Andy Warhol; Peggy Ahwesh; Marco Brambilla; Rafaël Rozendaal; Sebastian Errazuriz; Charles Atlas and Antony; Noah Hutton; Ryoji Ikeda; Daniel Canogar; Alfredo Jaar; Isaac Julien; Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Zach Nader; Brian Gonzalez (aka Taxiplasm); Björk; JR; Ryan McGinley; Jack Goldstein; Ezra Wube; Laleh Khorramian; Brian Dailey; Leslie Thornton; and Yoko Ono.
Sikander graduated from the National College of Arts, Lahore, with a degree in miniature painting, and earned her M.F.A. from the Rhode Island School of Design. In 2006, she received the MacArthur ‘Genius’ award. Six years later, she received the inaugural Medal of Art by the U.S. State Department. Her work is currently on display at the Guggenheim Museum in Bilbao and at Tufts University.
And, another view:
From our Oct. 10-17, 2015, issue.